This assignment is due prior to the start of the course and is based on the course text, Blindsight: The (mostly) Hidden Ways Marketing Reshapes our Brains.
Here, you will provide a brief analysis of each of the book’s 12 content chapters. This does not include the Introduction, The Acknowledgements, and The About the Author sections.
The summary for each chapter has two components:
- A paragraph-long (~150 words) overview of what each chapter was about it
- 2 specific takeaways from the chapter in bullet point form. These take-aways should be central to the content of the chapter’s main content (and not details from a specific story, anecdote, or example).