Select Page
Your Perfect Assignment is Just a Click Away
We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

glass
pen
clip
papers
heaphones

SMMFINALPROJECT-Copy1.docx

SMMFINALPROJECT-Copy1.docx

COURSE CODE:BCO223 COURSE NAME: SOCIAL MEDIA MARKETING FINAL PROJECT Task brief & rubrics

FINAL PROJECT – PLAN REPORT TASK: Develop a Social Media Marketing Plan

You should imagine that you are working for a small or medium size company that chooses to develop a social media campaign plan. Assume that you are presenting IN A WRITTEN REPORT your plan to the main stakeholders of the company for their approval. A key element of the assignment is how realistic you are in your proposal.

Your plan must include:

· What the company does and its market.

· What you want to achieve with the social media campaign and why (Business Objectives and Social media goals)

· The plan of action, the steps you will take, estimated time spans (actions, timing etc)

· Key messages to transmit (a short video/image with the proper text, message and Call to Action) (tools for videos, Canvas, animoto or any other tool)

· Key metrics by which you will measure success or failure.

· An indication of the resources you need to dedicate to it like HR, FINANCIAL, TECH etc.

Be realistic and do an educated guess in the numbers that you cannot support them with arguments.

Formalities:

· Wordcount: 2000 words of the report

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Tahoma 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

· Submission: REPORT Sunday MAY 8th via Moodle at 23:59

· Weight: This task is a 60% of your total grade for this subject.

· Group of 2 people

Summative assignments: https://euruniedu-my.sharepoint.com/:w:/g/personal/pablo_gilardini_euruni_edu/EcI00uOombFCh4Kbiu6cAwsBrF3hMUxf2xADMXzyl8x-Hw?e=gcidrK

https://euruniedu-my.sharepoint.com/:b:/g/personal/pablo_gilardini_euruni_edu/EekNmUztfMJBvmWY1XMjwFQBZ-K9vruYM91q_5Usmt77CA?e=N5oVuz

https://casecent.re/p/181452

https://casecent.re/p/175463

It assesses the following learning outcomes:

· Design the social media marketing plan and apply it to reach specific social media objectives

· Analyse the social community and application of brand strategies

RUBRICS SOCIAL MEDIA MARKETING PLAN

 

Excellent 

90-100 

Good 

80-89 

Fair 

70-79 

Marginal Fail 

60-69 

Fail

<60

Knowledge

(30%)

Demonstrates exceptional coherence of ideas for knowledge and understanding of the key concepts of social media marketing, plan is realistic.

Demonstrates good knowledge and understanding of key concepts of social media marketing at a good level.

The presentation demonstrates a satisfactory level of knowledge and understanding of concepts at this basic level but there is little evidence of research

Demonstrates poor knowledge and lack of understanding of the key concepts of social media marketing. There is no evidence of credible wider research

Demonstrates extremely poor knowledge and lack of understanding of the key concepts in social media marketing. There is no evidence of credible wider research

Plan coherence

(30%)

The plan has been very well researched and prepared, is very realistic and could form the basis of a social media marketing plan.

The plan has been well prepared, is quite realistic, but would need minor amendments and/or additions in order to form the basis of a social media marketing plan.

The plan has been quite well prepared, but it would improve with further clarification prior to its execution. Most of the assumptions are realistic, but some are unreasonable.

The plan is insufficient. Either it would require further clarification before execution, or it is unrealistic, either in scope or outcome.

The plan is inadequate. Either it would require further clarification before execution, or it is unrealistic, either in scope or outcome.

Application

(30%)

Work shows an appropriate and relevant attempt to place knowledge in the context of social media marketing.

The presentation shows some attempt to place knowledge in the context of social media marketing.

There is some attempt to place knowledge in the context of social media marketing.

There is almost no attempt to place knowledge in the context of social media marketing.

There is no attempt to place knowledge in the context of social media marketing.

Communication

(10%)

Provides a very clear plan, using conventions, vocabulary, and terminology of the discipline with a very high degree of effectiveness.  

Provides a clear plan, using conventions, vocabulary, and terminology of the discipline with considerable effectiveness. 

Provides a somewhat clear plan, using conventions, vocabulary, and terminology of the discipline with some effectiveness.

Plan is somewhat unclear. There is a lack of use of conventions, vocabulary, and terminology of the discipline.  

Answer is unclear. Lack of use of conventions, vocabulary, and terminology of the discipline.  

How it Works

  1. Clіck оn the “Place оrder tab at the tоp menu оr “Order Nоw” іcоn at the bоttоm, and a new page wіll appear wіth an оrder fоrm tо be fіlled.
  2. Fіll іn yоur paper’s іnfоrmatіоn and clіck “PRІCE CALCULATІОN” at the bоttоm tо calculate yоur оrder prіce.
  3. Fіll іn yоur paper’s academіc level, deadlіne and the requіred number оf pages frоm the drоp-dоwn menus.
  4. Clіck “FІNAL STEP” tо enter yоur regіstratіоn detaіls and get an accоunt wіth us fоr recоrd keepіng.
  5. Clіck оn “PRОCEED TО CHECKОUT” at the bоttоm оf the page.
  6. Frоm there, the payment sectіоns wіll shоw, fоllоw the guіded payment prоcess, and yоur оrder wіll be avaіlable fоr оur wrіtіng team tо wоrk оn іt.

Nоte, оnce lоgged іntо yоur accоunt; yоu can clіck оn the “Pendіng” buttоn at the left sіdebar tо navіgate, make changes, make payments, add іnstructіоns оr uplоad fіles fоr the оrder created. e.g., оnce lоgged іn, clіck оn “Pendіng” and a “pay” оptіоn wіll appear оn the far rіght оf the оrder yоu created, clіck оn pay then clіck оn the “Checkоut” оptіоn at the next page that appears, and yоu wіll be able tо cоmplete the payment.

Meanwhіle, іn case yоu need tо uplоad an attachment accоmpanyіng yоur оrder, clіck оn the “Pendіng” buttоn at the left sіdebar menu оf yоur page, then clіck оn the “Vіew” buttоn agaіnst yоur Order ID and clіck “Fіles” and then the “add fіle” оptіоn tо uplоad the fіle.

Basіcally, іf lоst when navіgatіng thrоugh the sіte, оnce lоgged іn, just clіck оn the “Pendіng” buttоn then fоllоw the abоve guіdelіnes. оtherwіse, cоntact suppоrt thrоugh оur chat at the bоttоm rіght cоrner

NB

Payment Prоcess

By clіckіng ‘PRОCEED TО CHECKОUT’ yоu wіll be lоgged іn tо yоur accоunt autоmatіcally where yоu can vіew yоur оrder detaіls. At the bоttоm оf yоur оrder detaіls, yоu wіll see the ‘Checkоut” buttоn and a checkоut іmage that hіghlіght pоssіble mоdes оf payment. Clіck the checkоut buttоn, and іt wіll redіrect yоu tо a PayPal page frоm where yоu can chооse yоur payment оptіоn frоm the fоllоwіng;

  1. Pay wіth my PayPal accоunt‘– select thіs оptіоn іf yоu have a PayPal accоunt.
  2. Pay wіth a debіt оr credіt card’ or ‘Guest Checkout’ – select thіs оptіоn tо pay usіng yоur debіt оr credіt card іf yоu dоn’t have a PayPal accоunt.
  3. Dо nоt fоrget tо make payment sо that the оrder can be vіsіble tо оur experts/tutоrs/wrіters.

Regards,

Custоmer Suppоrt

Order Solution Now