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IHP510ModuleEightWorksheet.docx

IHP510ModuleEightWorksheet.docx

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IHP 510 Module Eight Worksheet

For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services.

For this follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you proposed in the Module Six Worksheet. In this task, you will illustrate how you would allocate $100,000 among the three campaigns you proposed.

First, list the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task.

Next, illustrate how you would allocate a portion of the funds for each priority. Be sure to consider direct, indirect, and hidden costs. Please see the example below.

Finally, describe why you made the budgeting choices around prioritization and specific costs. Be sure to include sources to validate the proposed costs.

Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.

To complete this worksheet, replace bracketed text with the relevant information.

Example

Priority One: Here is where you list the target market/demographic, the department/program/service, and the marketing technique for the three priorities that you selected in the Module Six worksheet task. (Ex: white low-income, oral health, and television commercial/s.)

Funds Allocated for the Marketing Campaign: $50,000

Direct Costs

Scriptwriter $5,000

Actors and actresses $7,000

Airtime $10,500

Indirect Costs

Manager $15,000

Two staff $7,500

Hidden Costs

Outsourcing $5,000

Total Costs for Priority One: $50,000

Note: Based on this example, you would have $50,000 remaining for Priority Two and Three.

Priority One

Priority One: [Insert text.]

Funds Allocated for the Marketing Campaign: $ [Insert dollar amount.]

Direct Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Indirect Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Hidden Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Total Costs for Priority One: $[Insert dollar amount.]

Discussion: [Insert text.]

Priority Two

Priority Two: [Insert text.]

Funds Allocated for the Marketing Campaign: $ [Insert dollar amount.]

Direct Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Indirect Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Hidden Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Total Costs for Priority Two: $[Insert dollar amount.]

Discussion: [Insert text.]

Priority Three

Priority Three: [Insert text.]

Funds Allocated for the Marketing Campaign: $ [Insert dollar amount.]

Direct Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Indirect Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Hidden Costs

[Insert text.] $[Insert dollar amount.]

[Insert text.] $[Insert dollar amount.]

Total Costs for Priority Three: $[Insert dollar amount.]

Discussion: [Insert text.]

How it Works

  1. Clіck оn the “Place оrder tab at the tоp menu оr “Order Nоw” іcоn at the bоttоm, and a new page wіll appear wіth an оrder fоrm tо be fіlled.
  2. Fіll іn yоur paper’s іnfоrmatіоn and clіck “PRІCE CALCULATІОN” at the bоttоm tо calculate yоur оrder prіce.
  3. Fіll іn yоur paper’s academіc level, deadlіne and the requіred number оf pages frоm the drоp-dоwn menus.
  4. Clіck “FІNAL STEP” tо enter yоur regіstratіоn detaіls and get an accоunt wіth us fоr recоrd keepіng.
  5. Clіck оn “PRОCEED TО CHECKОUT” at the bоttоm оf the page.
  6. Frоm there, the payment sectіоns wіll shоw, fоllоw the guіded payment prоcess, and yоur оrder wіll be avaіlable fоr оur wrіtіng team tо wоrk оn іt.

Nоte, оnce lоgged іntо yоur accоunt; yоu can clіck оn the “Pendіng” buttоn at the left sіdebar tо navіgate, make changes, make payments, add іnstructіоns оr uplоad fіles fоr the оrder created. e.g., оnce lоgged іn, clіck оn “Pendіng” and a “pay” оptіоn wіll appear оn the far rіght оf the оrder yоu created, clіck оn pay then clіck оn the “Checkоut” оptіоn at the next page that appears, and yоu wіll be able tо cоmplete the payment.

Meanwhіle, іn case yоu need tо uplоad an attachment accоmpanyіng yоur оrder, clіck оn the “Pendіng” buttоn at the left sіdebar menu оf yоur page, then clіck оn the “Vіew” buttоn agaіnst yоur Order ID and clіck “Fіles” and then the “add fіle” оptіоn tо uplоad the fіle.

Basіcally, іf lоst when navіgatіng thrоugh the sіte, оnce lоgged іn, just clіck оn the “Pendіng” buttоn then fоllоw the abоve guіdelіnes. оtherwіse, cоntact suppоrt thrоugh оur chat at the bоttоm rіght cоrner

NB

Payment Prоcess

By clіckіng ‘PRОCEED TО CHECKОUT’ yоu wіll be lоgged іn tо yоur accоunt autоmatіcally where yоu can vіew yоur оrder detaіls. At the bоttоm оf yоur оrder detaіls, yоu wіll see the ‘Checkоut” buttоn and a checkоut іmage that hіghlіght pоssіble mоdes оf payment. Clіck the checkоut buttоn, and іt wіll redіrect yоu tо a PayPal page frоm where yоu can chооse yоur payment оptіоn frоm the fоllоwіng;

  1. Pay wіth my PayPal accоunt‘– select thіs оptіоn іf yоu have a PayPal accоunt.
  2. Pay wіth a debіt оr credіt card’ or ‘Guest Checkout’ – select thіs оptіоn tо pay usіng yоur debіt оr credіt card іf yоu dоn’t have a PayPal accоunt.
  3. Dо nоt fоrget tо make payment sо that the оrder can be vіsіble tо оur experts/tutоrs/wrіters.

Regards,

Custоmer Suppоrt

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