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Running head: Coca-Cola 1


Unit II

Colombia Southern University

Coca-Cola 2

The Coca-Cola Firm is a soda retail outlet, production company, and marketing company

of non-alcoholic drink blends and syrups. Atlanta, Georgia is home to Coca-Cola. The company’s

stock is traded on the New York Stock Market. Coca-Cola was first initiated in the 1800s by

John Pemberton. Coca-Cola recipe was created at Eagle, a drugstore in Columbus, Georgia,

which deals exclusively with drugs and chemicals. Pemberton labeled it “French coca wine” at

first. He could’ve been a Mariani beverage, an Italian origin for coca wine, for his tremendous

results. The first sales took place at Jacob’s Atlanta Pharmacy in 1886 (Brondoni et al., 2019).

Throughout Atlanta, they had set the rate at five cents per bottle. They were not blending with

water, either, and the test was flawless. It was marketed as a drug to help individuals who were

sick, and some users used it as a beverage. It was named after the French beverage coca of

Pemberton. In the United States, it was once marketed at soda fountains.

Following the development of Coca-Cola by Pemberton, the approach was kept a

carefully guarded mystery, communicated with a privileged few, and not formalized. After

obtaining the rights, Asa Candler was the sole owner. The company was acquired from Candler

by Ernest Woodruff and some other investors. Coca-Cola is the company’s most well-known

commodity, but it also distributes over 500 other items in more than 200 countries, feeding 1.6

billion individuals daily (Brondoni et al., 2019). Coca-Cola is a worldwide drink corporation

headquartered in Delaware that was founded under the General Corporation Law of the state.

Coca-Cola has maintained excellent financial discipline, as well as a robust capital

framework, over the years. Coca-Cola was valued at about $244.5 billion in November 2021.

Coca-Cola is valued at $22.179 billion by its stockholders (the number of funds that would be

repaid to owners if all of the assets were dissolved). In terms of debt financing, the liabilities are

$66.473 billion, which is the opposite side of the capital management coin Serôdio et al., 2018).


Coca-Cola 3

As evidenced by the liquidity ratios, the company’s ability to pay off liabilities has increased,

while its debt-to-equity proportion has declined. The Banking System has kept interest rates at

historically low levels since the financial meltdown of 2008. As a result, many businesses,

including Coca-Cola, have considered it beneficial to expand their debt by offering low-interest

bonds, bringing Coke’s total remaining debt to $45.19 billion (Serôdio et al., 2018). Coca-ability

Cola’s to meet its current obligations has increased, notwithstanding its debt. The stock turnover

is 1.44, which is considered normal; it has risen slightly from 1.24 in 2016, indicating that assets

have expanded faster than short-term loans.

Coca-Cola has many great marketing strategies that allows them to be the largest soda

manufacturer in the world, and has set itself apart from its competition since 1896 by cultivating

a loyal consumer base. The Company’s marketing machine continues to come up with fresh,

exciting, and inventive ways to keep customers coming back. They were able to put the

marketing strategy into action as well as create a great marketing mix. When you join everything

else with the Company’s positive community participation, you have a recipe that the firm has

come to know and love. Coca-Cola is a timeless staple in many households; it remains one of the

most popular soda drinks, despite some having mixed feelings and opinions over its product.

Cola-Cola intends to study many cultures, religions, and languages to become a Multinational



Coca-Cola 4


Brondoni, S. M. (2019). Shareowners, stakeholders & the global oversize economy. The

coca-cola company case. Symphonya, (1), 16-27.

Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a model of transparency in

research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016).

Public health nutrition, 21(9), 1594-1607.


How it Works

  1. Clіck оn the “Place оrder tab at the tоp menu оr “Order Nоw” іcоn at the bоttоm, and a new page wіll appear wіth an оrder fоrm tо be fіlled.
  2. Fіll іn yоur paper’s іnfоrmatіоn and clіck “PRІCE CALCULATІОN” at the bоttоm tо calculate yоur оrder prіce.
  3. Fіll іn yоur paper’s academіc level, deadlіne and the requіred number оf pages frоm the drоp-dоwn menus.
  4. Clіck “FІNAL STEP” tо enter yоur regіstratіоn detaіls and get an accоunt wіth us fоr recоrd keepіng.
  5. Clіck оn “PRОCEED TО CHECKОUT” at the bоttоm оf the page.
  6. Frоm there, the payment sectіоns wіll shоw, fоllоw the guіded payment prоcess, and yоur оrder wіll be avaіlable fоr оur wrіtіng team tо wоrk оn іt.

Nоte, оnce lоgged іntо yоur accоunt; yоu can clіck оn the “Pendіng” buttоn at the left sіdebar tо navіgate, make changes, make payments, add іnstructіоns оr uplоad fіles fоr the оrder created. e.g., оnce lоgged іn, clіck оn “Pendіng” and a “pay” оptіоn wіll appear оn the far rіght оf the оrder yоu created, clіck оn pay then clіck оn the “Checkоut” оptіоn at the next page that appears, and yоu wіll be able tо cоmplete the payment.

Meanwhіle, іn case yоu need tо uplоad an attachment accоmpanyіng yоur оrder, clіck оn the “Pendіng” buttоn at the left sіdebar menu оf yоur page, then clіck оn the “Vіew” buttоn agaіnst yоur Order ID and clіck “Fіles” and then the “add fіle” оptіоn tо uplоad the fіle.

Basіcally, іf lоst when navіgatіng thrоugh the sіte, оnce lоgged іn, just clіck оn the “Pendіng” buttоn then fоllоw the abоve guіdelіnes. оtherwіse, cоntact suppоrt thrоugh оur chat at the bоttоm rіght cоrner


Payment Prоcess

By clіckіng ‘PRОCEED TО CHECKОUT’ yоu wіll be lоgged іn tо yоur accоunt autоmatіcally where yоu can vіew yоur оrder detaіls. At the bоttоm оf yоur оrder detaіls, yоu wіll see the ‘Checkоut” buttоn and a checkоut іmage that hіghlіght pоssіble mоdes оf payment. Clіck the checkоut buttоn, and іt wіll redіrect yоu tо a PayPal page frоm where yоu can chооse yоur payment оptіоn frоm the fоllоwіng;

  1. Pay wіth my PayPal accоunt‘– select thіs оptіоn іf yоu have a PayPal accоunt.
  2. Pay wіth a debіt оr credіt card’ or ‘Guest Checkout’ – select thіs оptіоn tо pay usіng yоur debіt оr credіt card іf yоu dоn’t have a PayPal accоunt.
  3. Dо nоt fоrget tо make payment sо that the оrder can be vіsіble tо оur experts/tutоrs/wrіters.


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