Running head: Coca-Cola 1
Colombia Southern University
The Coca-Cola Firm is a soda retail outlet, production company, and marketing company
of non-alcoholic drink blends and syrups. Atlanta, Georgia is home to Coca-Cola. The company’s
stock is traded on the New York Stock Market. Coca-Cola was first initiated in the 1800s by
John Pemberton. Coca-Cola recipe was created at Eagle, a drugstore in Columbus, Georgia,
which deals exclusively with drugs and chemicals. Pemberton labeled it “French coca wine” at
first. He could’ve been a Mariani beverage, an Italian origin for coca wine, for his tremendous
results. The first sales took place at Jacob’s Atlanta Pharmacy in 1886 (Brondoni et al., 2019).
Throughout Atlanta, they had set the rate at five cents per bottle. They were not blending with
water, either, and the test was flawless. It was marketed as a drug to help individuals who were
sick, and some users used it as a beverage. It was named after the French beverage coca of
Pemberton. In the United States, it was once marketed at soda fountains.
Following the development of Coca-Cola by Pemberton, the approach was kept a
carefully guarded mystery, communicated with a privileged few, and not formalized. After
obtaining the rights, Asa Candler was the sole owner. The company was acquired from Candler
by Ernest Woodruff and some other investors. Coca-Cola is the company’s most well-known
commodity, but it also distributes over 500 other items in more than 200 countries, feeding 1.6
billion individuals daily (Brondoni et al., 2019). Coca-Cola is a worldwide drink corporation
headquartered in Delaware that was founded under the General Corporation Law of the state.
Coca-Cola has maintained excellent financial discipline, as well as a robust capital
framework, over the years. Coca-Cola was valued at about $244.5 billion in November 2021.
Coca-Cola is valued at $22.179 billion by its stockholders (the number of funds that would be
repaid to owners if all of the assets were dissolved). In terms of debt financing, the liabilities are
$66.473 billion, which is the opposite side of the capital management coin Serôdio et al., 2018).
As evidenced by the liquidity ratios, the company’s ability to pay off liabilities has increased,
while its debt-to-equity proportion has declined. The Banking System has kept interest rates at
historically low levels since the financial meltdown of 2008. As a result, many businesses,
including Coca-Cola, have considered it beneficial to expand their debt by offering low-interest
bonds, bringing Coke’s total remaining debt to $45.19 billion (Serôdio et al., 2018). Coca-ability
Cola’s to meet its current obligations has increased, notwithstanding its debt. The stock turnover
is 1.44, which is considered normal; it has risen slightly from 1.24 in 2016, indicating that assets
have expanded faster than short-term loans.
Coca-Cola has many great marketing strategies that allows them to be the largest soda
manufacturer in the world, and has set itself apart from its competition since 1896 by cultivating
a loyal consumer base. The Company’s marketing machine continues to come up with fresh,
exciting, and inventive ways to keep customers coming back. They were able to put the
marketing strategy into action as well as create a great marketing mix. When you join everything
else with the Company’s positive community participation, you have a recipe that the firm has
come to know and love. Coca-Cola is a timeless staple in many households; it remains one of the
most popular soda drinks, despite some having mixed feelings and opinions over its product.
Cola-Cola intends to study many cultures, religions, and languages to become a Multinational
Brondoni, S. M. (2019). Shareowners, stakeholders & the global oversize economy. The
coca-cola company case. Symphonya, (1), 16-27.
Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a model of transparency in
research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016).
Public health nutrition, 21(9), 1594-1607.