BBA WRITTEN DOCUMENT ASSESSMENT RUBRIC

CONTENT/RESEARCH

Does Not

Meet

Expectations

0 – 6

Meets

Expectations

7 – 8

Exceeds

Expectations

9 – 10

Breadth/Scope

Student uses multiple and diverse sources. (n/a for this report)

Quality

Student uses legitimate/relevant sources and tools, as appropriate. � 0 � 1 � 2 Documentation

If used, sources cited correctly with accepted format(s) � 0 � 1 � 2 ANALYSIS

Builds an adequate argument for recommendations (evidence of

inductive thinking)

� 0 � 1 � 2

Student appropriately targets level and needs of audience / client. � 0 � 1 � 2 ORGANIZATION

Introduction

Introduces topic and objectives of the report / document. � 0 � 1 � 2 Addresses/explains significance of topic. � 0 � 1 � 2

Body/Content

Relevance – inclusion of key information/data. � 0 � 1 � 2 Correctness – adequate presentation of current and correct

information/data. Data used addresses client’s needs.

� 0 � 1 � 2

Appropriate use of graphical information/data (e.g., charts, diagrams). � 0 � 1 � 2 Succinct but thorough presentation of information. � 0 � 1 � 2

Synthesis

Develops appropriate theme / approach to the solution. � 0 � 1 � 2 Demonstrates appropriate/logical sequences of ideas/facts/data. � 0 � 1 � 2 Clarity of ideas/argument; succinct and accurate. � 0 � 1 � 2

Conclusion

Summarizes key points/facts/data. � 0 � 1 � 2 Derives logical conclusions based on information/data gathered

(evidence of deductive thinking).

� 0 � 1 � 2

PRESENTATION

Format

Has effective structure/layout (e.g., headings, headers and footers, page

numbers).

� 0 � 1 � 2

Uses appropriate fonts and font sizes… readable, clear, etc. � 0 � 1 � 2 Has uniform and appropriate spacing. � 0 � 1 � 2 Has expected components (e.g., title page, References, Executive

Summary).

� 0 � 1 � 2

Complies with assignment requirements (client’s questions). � 0 � 1 � 2 Language

Is free from grammatical errors. � 0 � 1 � 2 Is free from punctuation errors. � 0 � 1 � 2 Is free from colloquialisms/slang. � 0 � 1 � 2 Displays appropriate word choice. � 0 � 1 � 2 Has appropriate sentence structure. � 0 � 1 � 2 Is inclusive (appropriate gender-neutral approach). � 0 � 1 � 2 Appropriate use of business terminology � 0 � 1 � 2

Objective

Document achieves its objective (e.g., exposition, description,

persuasion, narrative, analysis, synthesis).

� 0 � 1 � 2

OVERALL ASSESSMENT

Overall assessment of the written document � 0 � 1 � 2